AI in Marketing Bootcamp

Agent vs Automation

6 questions to figure out which you're building. Click each one.

// Automation

Execute

Automation

Select a question above to see how it applies to each.

>> Agent

Reason

Agent

Select a question above to see how it applies to each.

All 6 questions at a glance

Logic

Always the same

Context-dependent

Next step

Fixed rule decides

The AI decides

Exceptions

Breaks

Reasons around them

Output

Existence triggers it

Content shapes it

Flow

A → B → C → done

Loop until goal met

Memory

Stateless steps

Context across run

The practical test: write out your workflow in plain English. If every sentence is "then do X" — automation. If any sentence is "then decide what to do based on X" — that's the agent moment. Often the best system has both: an automation triggers the agent, the agent does the thinking, an automation handles the delivery.